Initial Idea 1:
- I like this one as it is different as a male character is lip syncing over women’s voice
- There is a male perspective, not always the woman
- It is different compared to others
- Good because there are flashbacks included and I could imagine the past
- It will keep people listening to see what will happen next in the story
- The concept is good as a lot of people don’t watch the video but it gives incentive to watch the video as there is a narrative
Initial Idea 2:
- I like this as it is very different
- I think the idea works well for the song and the lyrics
- This idea suggests different perspectives
- Good because it shows other sides of things, it represents the gay community and highlights a taboo subject
- Less stereotypical approach, gay abuse I not recognised and people are not aware of this problem within the world
- but the 'artist will be in the background of the video but not as obvious as the other characters
Initial Idea 3:
- Don’t see best friends working for the song as it very passionate and is clearly between lovers
- This song is more about love not friendships
- The song and its lyrics do not fit the narrative of friendships
